ABOUT US

About us

MISSION STATEMENT

Arizona Family Florist is dedicated to providing quality products and superior service to all of our customers. With a wide range of services, our family of brands is committed to building long-term relationships with vendors and customers alike. Our goal is to create a sustainable atmosphere and continue to grow the solid foundation that Arizona Family Florist has created.

OUR STORY

Arizona Family Florist isn’t just their name–it’s who they are as a company. Founded in 2005 by husband and wife team Brad and Cheryl Denham, the company started delivering everyday flower arrangements in Phoenix’s east valley for 1-800-Flowers. Through hard work & dedication, Cheryl & Brad steadily grew their business to include 6 locations valley-wide, with an eventual goal of opening 10-20 retail stores. Once the recession hit in 2008, they had to take a hard look at their current business model and make immediate decisions about the future & direction of the floral industry and how that would affect their company. Consolidation was the answer. Instead of growing their business one small store at a time, they decided to shift their focus to building the ultimate floral destination in Arizona. In a bold move, they consolidated the 6 locations into a central, state-of-the-art, 35,000 sq. ft. location in downtown Phoenix, serving the entire Phoenix metro area. In addition to consolidation, they focused their efforts on diversifying their business with the introduction of new floral and gifting brands. This proved to be a pivotal point in their success. With all operations housed under one roof, the business became much more efficient and flourished as the economy began to make a recovery.

In 2011, after seeing an unfulfilled need for local brides to have access to upscale floral design, Cheryl & Brad made another bold move in introducing LUX Wedding Florist. While being a natural extension of their core flower business, LUX became nationally recognized for winning the coveted Society of American Florists (SAF) ‘Marketer of the Year’ award in 2012. With the success of LUX, they have recently expanded the brand’s luxurious consultation and design studio in the adjacent suites.

With their tremendous buying power it made sense to sell floral and hard goods at the wholesale level to other local florists, so the Wholesale Division was born in 2016 and has been growing steadily ever since.

The latest in their prolific line of brand development is Geneva Fine Chocolate. Sourced locally & packaged exclusively for Arizona Family Florist, the decadent chocolate truffles come in a variety of flavors including Milk Chocolate Amaretto, Milk Chocolate Mousse, Milk Chocolate Raspberry, Dark Chocolate Orange Meltaway & French Mint. The candy is sold out of the retail store in 3 sizes, as well as through the Wholesale Division to other floral businesses.

Today Arizona Family Florist has grown to become Arizona’s largest florist and is considered an innovative leader in the floral industry. Their multi-channel approach to retailing has spawned a diverse family of brands including an all occasion floral delivery service, Arizona Florist, and Arizona Flower Market, a wholesale market open to the public, award-winning, full service bridal & event floral design studio LUX Wedding Florist and Geneva Fine Chocolate.

RECOGNITION


Top 100


2011


Marketer of the Year


2012


Top 100


2012


Top 100


2013


Top 100


2014

OUR TEAM

CHERYL DENHAM

CHERYL DENHAM

CEO/Owner
BRAD DENHAM

BRAD DENHAM

Brand Strategist/Owner
BRENT DENHAM

BRENT DENHAM

Floral Buyer
BILL DENHAM

BILL DENHAM

Operations Manager
EILEEN WATTERS

EILEEN WATTERS

Director of Marketing & Public Relations
MIGUEL AYALA

MIGUEL AYALA

Unbreaker of Things
SARA DAVIS

SARA DAVIS

Design Center Manager
JARROD BENNETT

JARROD BENNETT

General Manager